What is your Bill?

 

As a political science major, I am surrounded by people who are aware of the current events that are affected politically. Meaning, tonight the Grand Ole Party (GOP) is having a debate in Iowa and Donald Trump, who is candidate for the Republican Party nomination. This is a big deal because Iowa’s caucus is what starts the narrowing down of candidates before GOP platform. Many of my friends, do not care about Politics but the persuasiveness and perseverance to create laws for everyday people excites I and many others. Anyways, as I am interning for the KY State Legislators, my representative has asked me to do something that has put me out of my comfort zone. Create a bill. Yes I said it… CREATE A BILL. billI’m still excited to have this honor for my representative to file a bill, have it introduced and maybe even created in a law for the state of Kentucky. As for now, I am not sure what to write about. Below I have made a list of things I have been thinking about. For you who is reading this, I would love for your thoughts or possible ideas.

  • Making a State day named after me in February.
    • We will call that day “Britt’s Day”
  • More parking around universities across the state.
    • Creating a better road areas for students to park closer to campus without having to use a shuttle bus.
  • Include your medical ID on your driver’s license.
    • Meaning that allergies, blood type, and other health concerns would be on there so that it would be readily available.
  • Books that professors make must have a dollar limit.
    • Professors who create their own textbook and require their students to have them for class must not exceed $150.00 and/or make their textbook available online with the rate not exceeding $115.00.
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Photo taken of I and Representative Crimm in the House of Representatives for KY.

Like I said, I want your thoughts and other ideas. This is suppose to be interactive! A video that may help explain how a bill becomes a law, is the memorable School House Rock video!

Question: If you could write a bill what would you write it about?

 

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Ready, Set, Hike!

This blog post is about having a strategic plan when it comes to Social media. In our lectures this week in class, Dr. Freberg has given us the tools to set up a game plan for our major projects within our class. As for the Super Bowl 50 coming up relatively close, I thought the only fitting way to explain strategic planning for social media would be in Football terms. DISCLAIMER- The only way I learned about football was cheering at games when I was little, watching football and dating a former manager for UofL Football. Stories are important when it comes to Social Media and planning.

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Courtesy of Super Bowl Live Streaming Tickets.

Basic Football Terms…

Offense- the side which is in possession of the ball.

Defense-not in possession of the ball.

Special Teams- units that are on the field during kicking plays.


Strategic Planning for Social Media

Generally before any game, many teams watch film, meaning they see what mistakes they made during the previous game(s) and watch their opponent’s plays to what they are good at and where they can beat them. This is similar to knowing the background of the social media structure. In the social media structure, you have to know the client’s profile, external environment, trends on many different levels from personal to global, and the audience itself.

Offense –Using the film for the background you are learning to analyze your situation, meaning if you are down 13 points and you are in the third quarter towards the end and you need a touchdown right now, then you have analyzed the situation to where your situation, Strengths, Weaknesses, Opportunities, and Threats (SWOT), and competitor analysis is complete. Next you have to state the objective, which is, get a touchdown and then gather insights, giphy1.gifwhich usually your coach will do this for you and tell you what route (meaning if you are running, or throwing the ball and the receivers and backs will catch it while running all over the field) you are doing and you go do it on the field. In this case we will say you made the touchdown and made the extra point too, so now you are only down six points… Click for an amazing touchdown by UofL Cardinals, well actually more than one to win the game against UK.

via GIPHY

Defense- So now you only need 6 more points to tie and possible win the game. You are in 3rd down and the offensive team is mostly going to do a run route because they do not want an interception and they only need 4 yards till first down. So now after experiencing the opposing side team’s strategy, you now have to make an activation plan, where you have your own strategy for them to not make it. In this activation plan, you have to also think of tactics such as tools of communication meaning, hand signals, nods. In the social media game plan this would be such as Instagram Crowd Campaign or Facebook Contest. Now the run play happens and you stop them and push them back another 10 yards. Good Job but you aren’t finished as a coach and player you have to evaluate how that impact and impression leaves on that team. Are they going to go for it and try to get 14 yards or do a punt return? This would be similar to the type of content you use for planning a social media calendar. Luckily they did a punt return which leads you to your special teams receiving it. Check out some good defense by Alabama!

Special Teams- The team on the fourth down has kicked it to you and one of your receivers gets it and runs all the way down the field and makes a touchdown. This receiver just made a touchdown on a 76 yard punt return. Now you miss the extra point so you are tied. The special teams is the ones that could make or break a team. So since you now have to kick it back to the other team, your coach tells the special teams to do an on-side kick and somehow it works and you have the ball back and you score right before the game ends meaning, you won the game. Dr. Freberg said in class this past week “Target the right channel, at the right time, in the right channel to the right customer.” When everything falls into place, it works just great and helps keep team going till the end of the game. Check out Alabama’s National Championship kicking this on-side kick!

In order to win, you must be able to keep your team on track, ready to succeed in the efforts to complete what you started. As for the game plan in social media, you have to be ready to set goals and exceed them so that you can add another success or W on your record. red-outside-grass-sport-large.jpg As you have just read my story about how a team won using the same skills as a group of professionals or students have to do in order to succeed in their Strategic plan for social media.

How does your Online Repuatation Rate?

Have you ever felt that everyone is watching you? From where you are going to what you are doing. When you are online, your every move is being watched. When you post where you are to what you are eating in your apartment. I know I have felt like this. As I have started my journey with my classmates in Dr.Freberg’s social media and strategic communications class, I have realized that I’m one of those people who have many different faces on social media on different platforms.

Below I have rated my social media based on movie ratings.movie-ratings1_thumb

Facebook- PG-13

            My facebook is for my family members and friends where I can share article, silly quizzes and post pictures to connect with my family who is spread out across the world.

Instagram- NR-17

            Most of the pictures I post are linked to go to my Facebook and Twitter so usually no crazy picture surfaces unless I decide I am feeling scandalous…

Snapchat- PG

              Ahh!! The sneaky and fun snapchat. The place where I send my ugliest selfies and of course the personal side of me that my friends truly know of me.

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One of my favorites to follow.

Twitter- PG

                This is where my personal side meets my somewhat professional side. I follow important people and of course my friends but I also follow accounts that help explain how I feel or what I agree with.

Vine- R

              Honestly, I should never have a vine. I am a total different person on vine. I like and “revine” many vines in my feed that are dark humor

LinkedIn- G

               LinkedIn is the professional side of me which is interesting, because it talks about my achievements and keeps the personal, family and expressive side out of business.

As I have been learning in class this week, my online reputation can be described as confusing. Some characteristics are similar but I put a different vibe off. Something I am hoping to accomplish these next few weeks is to create a common ground for all my social media that will be perceived as one Brittany Chouhan who is consistent on each platform with a little twist, keyword being “little.”

As a way to see where you stand on your platforms, rate them based on movie ratings and see where each one stands. Our class is planning on doing an assignment, which will be an eye opening experience, especially since I have already changed my Twitter profile picture to a more sophisticated one.

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My Old Twitter Profile Picture

Turns out that using your young photos is not very professional..

Interning in the Kentucky State Legislator’s Office

Tomorrow marks my two weeks of interning for a representative in the great state of Kentucky, where I have called home since kindergarten. As I stated in my about me, I am a student at the University of Louisville where I am majoring in Political Science. As I am almost complete with my degree, I needed one more Political Science class, I decided last Fall(2015), that a professor had persuade me to apply for this internship. I decided why not to try, I have nothing to lose, as I have finished one internship already. So I applied, got an interview, went to orientation and on January 7, 2016 I set off for another internship to tackle.

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The e-mail I received when I got my internship!

On my first day, I sat through another orientation about who people were in the Legislative Research Committee (LRC), and what confidentiality was and how we cannot speak on the matters of what bills are being passed and what not. It was a refresher for what Professor Gainous and Director of Special Projects in Admin Support Services Julie Kroger prepared us for. After that we were to get our id’s made, go see our representative and also get lunch. The line was so long that, I went to get lunch with some other interns and then met my representative. After I met my representative, he took me and introduced me to so many officials and staff, I barely remember their names. I got to sit on the floor when they all convene at 2 for General Assembly (GA) in the house.

After the first day I settled in to where I drafted letters, replied to invites on whether or not if my representative will be attending, and also reading about a lot of bills that my representative sponsors or co-sponsors and attending GA, which I usually sit in the Gallery. So far it has been interesting and slow. I always go to general assembly and I have sat in on many meetings with my representative. On the first day, he told me how he votes, which struck me because he asks himself:

  • Is it constitutional?
  • Will my constituents agree?
  • How does it affect me?
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My Badge for the Annex and Capitol.

 

My representative also told me to ask questions if I had any when we meet people about their views on bills. This was tested last Thursday when two groups of people came. After the meetings on our way to lunch, my representative told me that my questions were very unique and outside of the box with the angle I approached, I was proud.

As for this week, it has been interesting because Martin Luther King Day, then on Tuesday, They were on Monday schedule meaning the general assembly did not meet till 4pm, which meant that I did not have come in but I was not aware of it because I was driving there and did not check my phone for an e-mail. So I went in and pretty much, did homework and read about the bills and where they are, meaning what committee they are in or if they died…When I went to the GA at 4pm, I got to see one bill have a discussion, amended and voted on. It was interesting to see that process happen quickly and what concerns representatives such as monetary funds in the budgets.

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To conclude, Today I received a phone call from my representative who told me to not come in tomorrow due to the drive from Louisville to Frankfort and that the GA plans on holding off because the Western part of the state will be covered in whatever our state gets. As for me, I have noticed my increase to use my free time to check out KET and C-span more often as well as the LRC website. If you have time or concern about something, check it out.

Social media in the eyes of an analyst…

“Social media is… Uhh a way to connect with people… or creep on people.” My first thought that came to mind when Dr. Freberg asked our Comm333- Social Media, Mobile Technologies and Strategic Communications class what social media is. As the first true week of school is wrapping up, and social media is now what I will live and breathe excessively for the rest of the semester, I have realized that social media is more than connecting with people and creeping on them. Social media incorporates more than the regular apps that many people have on their electronic devices. I know that when it comes to space on my phone or iPad, I know that I can’t delete “FITS.” FITS stands for Facebook, Instagram, Twitter and Snapchat. Those are my four apps I must have. Don’t get me wrong, I love the Vine and Pinterest app as well but I could live without Vine and Pinterest on my phone. 1300708_stock-photo-lamp-symbol-in-social-media-network-icons

There’s a catch though… Social media is not limited to just FITS and other apps that fall into those categories… This blog is a social media component as well as other apps. Social media ranges from Videos to Crowd Wisdom to Influencers to Music. The reason social media is important more in many fields of work is because of the audiences that the company is trying to reach.

For example, I am a Community Assistant (CA) for The Retreat. The Retreat is a housing complex that has 12-month leases for anyone who meets their rental criteria and wants a great living experience (Live near Louisville and looking for a place to live? Check us out! Click here –> The Retreat ). Before I was a CA, I was on the street team which is marketing the cottages. We would use all types of social media such as Facebook, Instagram, Twitter, Snapchat, Periscope, and Ads.

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The Retreat’s post that went out on all social streams when we got a Snapchat.

The Retreat does not stop there either. They also have the component of strategic communications through e-mails, phone calls and mailings. My Retreat staff is always trying to find ways to connect with our target market as well as be as transparent when it comes to what we have to offer. Social Media plays a big role when it comes to who we are reaching and trying to reach. As the Social media is constantly changing, I would not doubt that The Retreat will keep up. As apps are being produced daily, such as the new Peach app, The Retreat may jump on board and market there as well.

To wrap up social media is a system that is used to connect, network, create, and manage information and relationships or as I would say creep on your frenemies and connect with your family on different many levels. As I love to over-analyze everything to make sure the decision is right or that I can see something I did not, I hope the take-away is social media is a tool that is used more than what many people use it for.

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Our street team at the beginning of last year when we had our “Rock and Lock Your Lease” event

I’m Brittany!

I’m Brittany Chouhan, a student at the University of Louisville who wants to do a lot for anything and everything. I’m majoring in Political Science and minoring in Communications. I am a part of a sorority, a senator for the college of Arts and Sciences, Vice President of Philanthropy for the Student Organization for Alumni Relations, I work as a Student Assistant in the UofL Alumni Association (Which I LOVE LOVE) and also work as a Community Assistant at The Retreat at Louisville.

I am a very open person who loves to talk. I honestly don’t know what I want to do (less than a year to graduate), meaning that I want to do everything from Politics to Event Planning to Marketing and Public Relations to Connecting everyone. I also love all of my friends and sisters, no matter how close or far a part, they are like a family to me.

My strengths are Achiever, Individualization, Focus, Strategic and Woo (Winning Others Over), while I really think a close sixth one is “Includer”. I  really do not like when people are not included and I know how it feels.

I’m interested in many things such as Economics, Sleeping, Personal Health, Government Affairs, Financial Markets, Fundraising, Campaigns and Cooking.

I skim through many articles on many different sites to stay aware of what is going on in many different areas. I enjoy reading articles that have a list such as “16 Resolutions for the New Year” Many of my blogs will most likely incorporate these types because I understand that key points and speed is key for many people.

My goals for my blog as well as my classes that I use this for is to show my point of view on things.