No matter what conference you are at, you know that you always are encourage to network network and network. Networking use to be with business cards but now it’s on another level. You don’t just have business cards but Social media platforms. Now you here, “oh link with me on LinkedIn.” From Thursday to Saturday, I’m at a conference for CASE ASAP (Council for Advancement and Support of Education Affiliated Student Advancement Programs) which is thrown in to a very busy month for me. This is my first year being a part of the CASE ASAP conference, luckily I have had the opportunity to attend and be a part of “Big” CASE which is CASE for staff in advancement through many universities.
As this past day has been busy in and out of sessions as well as helping speakers from across the region who are a part of the ACC or SEC, it has been very rewarding because as I walk from room to room or pass out paper, I hear people asking for each other’s twitter handle or if they can link together.
This week in class, our professor, the Amazing Freberg had one our UofL and Freberg Alums a part of class who followed me! *Cue ahhhh*
Anyways, on Wednesday, Professor gave us some background and tools for our LinkedIn that I have put on my to-do list to fix/improve so that I keep my profile up to date and professional.
As for the conference, tomorrow will be our long day going from 7AM-midnight, my goal is to use social media to network which is a “major key” in these types of conferences which you learn from the keynotes to the conference sessions. Luckily, I have already mentioned our #Freberg16 plug for most of the people I have met out of state since, Louisville is known as a good local foodie city.
Remember to always use your networking skills where now it’s about linking through social media and especially LinkedIn because this to me is influencer marketing. I’ve been influenced by our class and our special guess to share it with other students who are passionate like me but also could use some influence so I have directed them to our class hashtag so they can learn about the best restaurants and social media tips.
Today, I have been having a low although I should not have one. I’m always on the go and always taking every opportunity I can. When I have a low, I turn to God. I know many people nowadays have their feelings on religion but to me, that is my faith and what not. Although it is a Tuesday Morning at my internship, I turned to a sermon on YouTube by Joyce Meyer.
Joyce Meyer for those of you who do not know who she is a lady who is Christian author and speaker. She talks through her sermons about her life and life in general about what many of our daily struggles are. She is a great motivator and sometimes I think that God talks to me through her.
Joyce’s sermon I listened to hear was about Something has to Change. If you decide to listen to it, I will warn you she incorporates components of the bible in it, which is fine if you are okay to listen to it. Anyways, after listening to it, I felt motivated about my finances and relationships. Lately a lot of my friends, boyfriend and family have been neglected due to my schedule and trying to make straight A’s this semester.
Also I have heard many people around talk about their mental health and I have come to the conclusion that everyone has a mental health issue whether it be mild or severe. I would put mine in the middle of mild and moderate because I am able to be aware of my issues and are working on ways to improve it.
I think the best way to improve any situation is be open to all and any possible solutions. Putting down solutions such as “Oh I can’t do that because blah blah” or “That’s not really how I can do…” Those are excuses and the only way that you can fix it is to be able to say I can do this! I have also added these small but something to help alleviate the issues.
Take care of yourself, meaning respect yourself and do things that will make you happy like a crossword or candy crush.
Take care of your body:
Taking care of yourself physically can improve your mental health. Be sure to:
Get enough sleep
Take a walk
Surround yourself with good people:
Instead of the “Misery likes Company” change it to “Happiness LOVES company” or another way to say it is Put good in and get positivity out.
Take time to volunteer or help someone who needs it. Giving a piece of yourself is rewarding when you do it the right way!
Learn how to deal with stress:
Like it or not, stress is a part of life. Practice good coping skills: Try One-Minute Stress Strategies, do Tai Chi, exercise, take a nature walk, play with your pet or try journal writing as a stress reducer. Also, remember to smile and see the humor in life. Research shows that laughter can boost your immune system, ease pain, relax your body and reduce stress.
Quiet your mind:
Try meditating, Mindfulness and/or prayer. Relaxation exercises and prayer can improve your state of mind and outlook on life. In fact, research shows that meditation may help you feel calm and enhance the effects of therapy.
Set realistic goals:
Creating long term and short term goals that are attainable. Saying that you are going to make 1 billion dollars in 2 weeks is not realistic… most likely.
Break up the boredom:
Although our routines make us more efficient and enhance our feelings of security and safety, a little change of pace can perk up a tedious schedule. Alter your jogging route, plan a road-trip, take a walk in a different park, hang some new pictures or try a new restaurant.
Avoid alcohol and other drugs:
Keep alcohol use to a minimum and avoid other drugs. Sometimes people use alcohol and other drugs to “self-medicate” but in reality, alcohol and other drugs only aggravate problems.
Get help when you need it:
Seeking help is a sign of strength — not a weakness. And it is important to remember that treatment is effective. People who get appropriate care can recover from mental illness and substance abuse disorders and lead full, rewarding lives.
*Adapted from the National Mental Health Association/National Council for Community Behavioral Healthcare and The University of Michigan
I hope you know that no matter what someone loves you and that it is okay to have a mental health issue but if you want to strengthen and improve yourself, you have to say that you CAN do it and WILL do it, not the words can’t or cannot do it. Those should never be in your vocabulary! Remember you got this!!!
As many list are made for all of us college students who strive to get that degree in whatever field that we so choose. I have complied a list, well thoughts that I have learned and hope that you all share the same feelings so that I can feel just as normal.
How to function with little sleep
It’s no secret that college students stay up way past their limit to get things done. For me, I need at least 36 hours in a 24 hour day. It is hard to get things done so where I cut most corners is in my sleep time. I strive for 8 but usually get 5, which is why Coffee and Redbull are my saviors.
2. How to eat cheap
With a meal card that only has $200, I can’t eat for a whole semester on it which means that I have learn when to use it and when to use real money. I have a choice of McDonalds, Qdoba and if I am lucky a local Japanese restaurant meal. You also have to use your resources such as freshmen who have swipes.
3. How to procrastinate efficiently
No matter if it’s a paper of project, you know that most likely, you will not do it until the night or week before. Even if it is a group project. However, when doing this effectively, I advise you to do this in a matter that it is good quality and well focused.
4. How to live with others
From dorm life to renting a house, everyone has a struggle where they have to deal with their roommates and when something goes wrong, everyone’s feathers ruffle but the best part is that everyone in the long run will learn about one another and work together.
5. How to find yourself
From when you are a freshman to a senior or a victory lapper, you find yourself through the organizations and expirences you have. It takes time to grow and become who you are and want to be but in the long run, you will find out that everyone around you is doing that, which means that you and them are a part of each’s other’s world.
With all the love still in the air and as a student who is majoring in Political Science and minoring in Communications, who also plans on getting a Masters in Marketing and/or Higher Education, I love when people talk about content marketing and strategic planning. This is where marketing and communications overlap. Personally I believe that communications and marketing are knotted because you have to have a message that is crafted on many different platforms in order to market to all potential patrons. Consider a client trying to get their message about Education out, they will need to not only have representatives who go and lobby but also strategically plan for the content they are putting out on flyers, ads, and social media.
You may wonder what Strategic Planning and Content Marketing and what it has to do with marketing and communications. To help with this first, I will give you some key insights on both of these topics which should then help make a better understanding of what I am saying based on what I am learning in class.
Analyze your situation- Audits/initiatives/ competitors/SWOT
Have an activation plan/target- Objectives/ Audience/Tactics
Define- Legal things/Core Message
Create a story for your brand- Emotional Impact/Equity/Relevant
Create a Content Calendar- Purpose/Preparation/Templates
Develop- HTML Templates/Content Msg.
Evaluate- Metrics/ determining/ acceptance
Deploy- Metrics Analysis/Media shared or paid
Just looking at the key insights, you see that they overlap with one another and that is also true for Marketing and communications. Take for example, one of my officer roles I have; I am the Communications and Marketing Chair for SOAR (Student Organization for Alumni Relations) here at UofL. My role is to be in charge of our social media as well as any prints for T-shirts, flyers or anything like that. Granted this year has been blurry without an Adviser for our Organization, but we still manage to post and do things that intertwine with one another.
Consider the news, For example, WLKY a local news station came into our class earlier this week and filmed about our class.They have to make
sure they can communicate their stories as well as market them for the public to view their news over others.
So to conclude, Marketing and Communications are like peanut butter and jelly. They complement one another and work together for a greater cause for any business or brand that’s trying to convey a message. To me that’s relationship goals.
Have you ever been so stressed that you literally just want to cry but if you do, it isn’t really going to help so instead you are stuck just keeping it in and try to get things done?
That’s me. Lately I have been feeling this pressure and maybe it is from my school, internship, organizations and works schedules that I feel I never have time.
Look at my calendar for reminder dates meaning, everything except my class schedule and my Alumni Office work schedule is added here. I always feel pressure from something or someone whether it be from my mom or a professor. I strive to please everyone and stay busy so I don’t sit around thinking about my personal feelings. I call it leading with my brain instead of my heart.
Usually when I start to lead with my heart, it is when I am with Austin. He makes me feel emotion and the littlest thing he does could put me in a mood or set me off. Take for example today, he was leaning on these mats and I looked at him from a far saying stop but he thought I was joking. A few moments later sure enough the Redbull sitting on top of the mat fell over and sure enough I angry until I came to this point that it was not his fault. I shouldn’t have gotten mad over something so small. At that point until I showered about two hours ago, I have been reflecting on how my time isn’t being as efficient as I thought. I forgot that people who deserve time from me are not getting any, which is not fair because then they are getting the worse of me which they don’t need all the time.
For my shower, I cried while I washed my hair to shaving my legs because I realized that was the only place where I could cry by myself without anyone around and could let it be washed down the drain for it be filtered as drinking water and other water uses.
As I cried I realized that once I get out of this shower, I have washed away from the dirty and ugly parts and can start back over to a whole new person. To me, this is a personal matter. Consider this me cracking the window into my heart but also expressing that I am looking forward to spring breath to catch a break in my crazy hot mess life.
Are you ready to get FITS??? As a previous post, I posted that FITS for me is Facebook, Instagram, Twitter and Snapchat. As this week in class we have been learning some cool things with our social media platforms. Below I have made a list of why you should have FITS platform and some tips on to use them!
Facebook– If you are in an organization or Greek Life, you know that being a part of Facebook is important. You have probably a solid 5-10 groups within your Organization that you are a part of from the community service group to the hangout group. Facebook is also a great way to keep up with most family members. You know that aunt in India is waiting for you to post a picture of you from your birthday weekend.
1.Like me, I never have time to read all the links that pop up in my newsfeed. Facebook apparently knows and has a “save” button for links, pictures, videos and places! Also if you are on your phone a lot like me, find the “save” button under the “more” tab.
2.To save space on your phone or if you just don’t want to get on TimeHop, check out “On this Day” It shows you everything you every posted on that particular day. I know every day I look at the statuses and go “why did I say that”
3.Do you have a weird first or last name like me? Well Facebook has a way where you can have a “Pronunciation of your name” so when people pronounce my last name as Chou + Han when really it is Shoe + Hand.
Instagram- Where you can hide something or highlight something. Instagram is always a good tool to have in your social media toolbox because some brands feature their clothes or items they sell and the sponsored ones usually give you a discount on something.
1.Have a picture that is not straight, fear not if you go to the far right button that is not a filter and click on “adjust” then you can adjust it to look slanted or possibly even straight.
2.Forgot to add something to the caption or not enough #’s or tags, click on the picture and under it on the right side, click on those “three” buttons, then click on edit and boom you are back to editing your picture!
3.Take photos without posting them right away. If you put your phone on airplane mode to save the photos you take, but not immediately post them.
Twitter– This platform is great because this you can give live updates on anything you are doing to what is going on around you. You can also network with professionals and also celebrities which could get you possible internships and shout-outs.
1.Depending on if you have a personal account or an account as a company, you need to be able to keep the content and the profile looking to what you are wanting to push with the content you are putting out there.
2.Don’t complain on Twitter. Use Twitter for uplifting vibes through comedic relief or something that made you smile. Sarcasm on the other hand is okay as long as you can keep it leveled.
3.Try adding an image every 3-5 tweets. Use these links to enhance messages and pictures
Snapchat- A storytelling platform with pictures and videos of your personal life for anyone who follows you or sees the possible screenshots that could haunt you or make fun of you. This platform is great to have to create stories for others to see and create hype about events or into someone else’s lens.
1.When taking a video or photo, swipe through for a filter and then swipe again for another!
2.Go to settings, click on Manage and then you can manage your filters, best friends and also replay and power save mode.
3.Create your snap selfie. If you pull down and click on the yellow snap code then you can create a little video for your friends and contacts to see you.
As you can see these are some tips for staying FITS. All of these use photo and content creation which makes FITS easier to manage be with keeping everything pretty moderate and similar.
*Note: I have discovered the tips/hacks on my own.
Since my birthday is this Saturday, I decided to write about 21 things you learn before turning 21. All of these apply to me but granted some will apply to you and that person across from you reading this.
You are at the second level of adulthood. 18 was the first level. Congrats! You’re growing up!
You have bills. Like Phone, Electricity all that. No more dorm life all inclusive, you have bills to pay!
Always carry your ID. Hello Bingo Jackpots and goodbye tax money.
You have to pay taxes. I’m still in college, and I still try to count my $2154 as a write off for books, school supplies, and food. I’ll take tax exempt as a solution for 21 Alex.
Risk it to get the biscuit. You have to take some risk in order to reach your goals.
PLAN. Use a calendar- phone, by hand or something and know what you have coming up with bills, events and other nonsense.
Take Care of Yourself. For me, both of my parents live on the opposite side of the world. Literally, I have to make sure to make appointments for the doctor and dentist too.
Set a standard. You never know how others look at you until you get compliments or hear something said about you.
File your taxes. Go to TurboTax and just do it.
Keep your SM in check. Social Media is there but do not let it consume your whole life. Use it for better purposes such as marketing yourself.
Help someone. You never know when you will need help and Actions speak louder than words.
SAY NO. Sometimes saying yes, or sure is not going to help you. PS I’m still learning this too.
Splurge! On Food. Like go ahead and eat that whole Pizza. I’ll order me one and you do you. Never let someone judge what or how much you eat.
Anytime there is extra credit, DO IT. From school or work, you will love the benefits.
Quality over Quantity. Always drive for Value than Amount.
Bite the Bullet. You are going to have hard issues in your life, find a way to deal with them. Complaining about them is not going to help.
Look Presentable. Take a shower, brush your hair and try to do number 8.
Exceed Expectations. Try to strive for pi while surpassing others in different fields.
Pull the Plank out of your Eye. Meaning worry about yourself, stop judging and let others do them.
People Change and You change. No matter what, in some way something about you will change and so will others. It is up to you to figure out how you will move on or stay in the past.
You started from the bottom now you are here. Like literally went from sassy and wild to sassy with class.
As my dad would and still says in many of his lectures (which are free if you want one.), is that you have to save money and if you waste it, you will cry and who will help you. Granted coming from a family that is working in the financial sector, it is really hard to not revolve your life around finances and crunching numbers.
I hope this helps as you as you are on your way to turning 21.